APPF
AppFolio, Inc. · $180.19 (+2.4%) · mkt cap $6.4B · P/E 41.0
83 hub catalysts across 4 sources · backtest → · ← Ticker Explorer
Analyst Ratings (Upgrades/Downgrades)Insider Transactions (SEC Form 4)Financial News (Google News)SEC EDGAR Filings
Signal summary
Signals divergeBullish and bearish forces are in conflict here — weigh both columns.
100▼ Bearishconviction from hub signals
Bullish factors
- 4 analyst upgrades
Bearish factors
- 2 analyst downgrades
- Insiders net selling (12 vs 3)
Context (not directional): News flow (2 recent)
Signal mix for APPF
Which data feeds have fired on this name — hover a slice for counts.
Best strategy
2-yr backtest · by SharpeStochastic Oscillator has fit APPF best over 2 years (+350.4%, Sharpe 2.00). Historical/in-sample — walk-forward all 19 →
| # | Strategy | Return | Sharpe | Beats B&H |
|---|---|---|---|---|
| 1 | Stochastic Oscillator | +350.4% | 2.00 | ✓ |
| 2 | Williams %R | +350.4% | 2.00 | ✓ |
| 3 | CCI Mean-Reversion | +120.6% | 1.15 | ✓ |
Price — 1 year
daily closeInsider activity
3 open-market buysOfficers & directors trading their own stock (SEC Form 4). Buys are bullish; sells shown for context.
| Date | Action | Insider | Shares | Value |
|---|---|---|---|---|
| 2026-07-30 | SELL | Duca Maurice J | 23,900 | $4.4M |
| 2026-07-20 | SELL | Duca Maurice J | 12,700 | $2.3M |
| 2026-07-16 | SELL | Duca Maurice J | 11,387 | $2.1M |
| 2026-07-13 | SELL | Duca Maurice J | 11,000 | $2.0M |
| 2026-07-07 | SELL | Duca Maurice J | 10,700 | $1.9M |
| 2026-06-12 | SELL | Eaton Timothy Mathias | 2,585 | $414K |
| 2026-06-12 | SELL | Rigler Don | 150 | $24K |
| 2026-06-12 | SELL | Pickering Evan | 660 | $102K |
| 2026-05-15 | SELL | Trigg William Shane | 3,584 | $547K |
| 2026-05-12 | SELL | Barat Elizabeth Erin | 1,978 | $313K |
| 2026-02-17 | SELL | Trigg William Shane | 6,963 | $1.2M |
| 2025-11-24 | SELL | Eaton Timothy Mathias | 517 | $118K |
| 2025-06-09 | BUY | Bliss Timothy K | 22,000 | $4.8M |
| 2025-06-06 | BUY | Casey Robert Donald Iii | 4,000 | $871K |
| 2025-02-14 | BUY | Wolf Alexander | 13,500 | $2.9M |
Analyst ratings
live · 10 changes| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| 2026-07-23 | Initiated | Guggenheim | Buy |
| 2026-03-26 | Initiated | Benchmark | Buy |
| 2025-12-12 | Initiated | UBS | Buy |
| 2025-10-24 | Upgrade | Keefe, Bruyette & Woods | Market Perform → Outperform |
| 2025-10-17 | Upgrade | Keybanc | Sector Weight → Overweight |
| 2025-08-01 | Upgrade | Piper Sandler | Neutral → Overweight |
| 2025-07-31 | Upgrade | Keefe, Bruyette & Woods | Underweight → Market Perform |
| 2025-01-10 | Downgrade | Keybanc | Overweight → Sector Weight |
| 2025-01-06 | Downgrade | Piper Sandler | Overweight → Neutral |
| 2024-06-10 | Initiated | Piper Sandler | Overweight |
Catalyst timeline
83 hub signals| Date | Source | Event | Entity | Value | |
|---|---|---|---|---|---|
| 2026-07-30 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $32K | source ↗ |
| 2026-07-30 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $36K | source ↗ |
| 2026-07-30 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $42K | source ↗ |
| 2026-07-30 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $70K | source ↗ |
| 2026-07-30 | Insider Transactions (SEC Form 4) | Insider SELL | Duca Maurice J sold 23,900 sh | $4.4M | source ↗ |
| 2026-07-30 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $58K | source ↗ |
| 2026-07-30 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $66K | source ↗ |
| 2026-07-30 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $112K | source ↗ |
| 2026-07-30 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $17K | source ↗ |
| 2026-07-30 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $19K | source ↗ |
| 2026-07-29 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $225K | source ↗ |
| 2026-07-29 | Financial News (Google News) | News | Is AppFolio (APPF) a Solid Growth Stock? 3 Reasons to Think "Yes" - Yahoo Finance | 12 | source ↗ |
| 2026-07-29 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $169K | source ↗ |
| 2026-07-29 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $37K | source ↗ |
| 2026-07-29 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $450K | source ↗ |
| 2026-07-29 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $149K | source ↗ |
| 2026-07-29 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $74K | source ↗ |
| 2026-07-29 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $288K | source ↗ |
| 2026-07-29 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $55K | source ↗ |
| 2026-07-28 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $111K | source ↗ |
| 2026-07-28 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $166K | source ↗ |
| 2026-07-28 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $330K | source ↗ |
| 2026-07-28 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $182K | source ↗ |
| 2026-07-28 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $288K | source ↗ |
| 2026-07-28 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $180K | source ↗ |
| 2026-07-28 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $343K | source ↗ |
| 2026-07-23 | SEC EDGAR Filings | 8-K Event | APPFOLIO INC | source ↗ | |
| 2026-07-23 | Analyst Ratings (Upgrades/Downgrades) | Analyst Initiated | Guggenheim: Initiated (Buy) | source ↗ | |
| 2026-07-20 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $288K | source ↗ |
| 2026-07-20 | Insider Transactions (SEC Form 4) | Insider SELL | Duca Maurice J sold 12,700 sh | $2.3M | source ↗ |
| 2026-07-20 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $36K | source ↗ |
| 2026-07-17 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $468K | source ↗ |
| 2026-07-17 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $92K | source ↗ |
| 2026-07-17 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $322K | source ↗ |
| 2026-07-17 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $288K | source ↗ |
| 2026-07-17 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $156K | source ↗ |
| 2026-07-17 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $73K | source ↗ |
| 2026-07-17 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $135K | source ↗ |
| 2026-07-17 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $221K | source ↗ |
| 2026-07-17 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $189K | source ↗ |
| 2026-07-16 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $564K | source ↗ |
| 2026-07-16 | Insider Transactions (SEC Form 4) | Insider SELL | Duca Maurice J sold 11,387 sh | $2.1M | source ↗ |
| 2026-07-16 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $437K | source ↗ |
| 2026-07-16 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $67K | source ↗ |
| 2026-07-16 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $288K | source ↗ |
| 2026-07-16 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $577K | source ↗ |
| 2026-07-15 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $41K | source ↗ |
| 2026-07-15 | Financial News (Google News) | News | Principal Financial Group Inc. Increases Stock Position in AppFolio, Inc. $APPF - MarketBeat | 6 | source ↗ |
| 2026-07-15 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $18K | source ↗ |
| 2026-07-15 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $65K | source ↗ |
| 2026-07-13 | Insider Transactions (SEC Form 4) | Insider SELL | Duca Maurice J sold 11,000 sh | $2.0M | source ↗ |
| 2026-07-13 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $631K | source ↗ |
| 2026-07-13 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $1.0M | source ↗ |
| 2026-07-13 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $288K | source ↗ |
| 2026-07-10 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $18K | source ↗ |
| 2026-07-07 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $631K | source ↗ |
| 2026-07-07 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $1.0M | source ↗ |
| 2026-07-07 | Insider Transactions (SEC Form 4) | Insider SELL | Duca Maurice J sold 10,700 sh | $1.9M | source ↗ |
| 2026-07-07 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $288K | source ↗ |
| 2026-07-07 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $631K | source ↗ |
| 2026-07-07 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $1.0M | source ↗ |
| 2026-07-07 | SEC EDGAR Filings | Insider SELL | DUCA MAURICE J | $288K | source ↗ |
| 2026-07-01 | SEC EDGAR Filings | 8-K Event | APPFOLIO INC | source ↗ | |
| 2026-06-15 | SEC EDGAR Filings | 8-K Event | APPFOLIO INC | source ↗ | |
| 2026-06-12 | SEC EDGAR Filings | Insider SELL | Pickering Evan | $25K | source ↗ |
| 2026-06-12 | Insider Transactions (SEC Form 4) | Insider SELL | Pickering Evan sold 660 sh | $102K | source ↗ |
| 2026-06-12 | Insider Transactions (SEC Form 4) | Insider SELL | Rigler Don sold 150 sh | $24K | source ↗ |
| 2026-06-12 | Insider Transactions (SEC Form 4) | Insider SELL | Eaton Timothy Mathias sold 2,585 sh | $414K | source ↗ |
| 2026-06-12 | SEC EDGAR Filings | Insider SELL | Eaton Timothy Mathias | $31K | source ↗ |
| 2026-06-12 | SEC EDGAR Filings | Insider SELL | Eaton Timothy Mathias | $272K | source ↗ |
| 2026-06-12 | SEC EDGAR Filings | Insider SELL | Eaton Timothy Mathias | $49K | source ↗ |
| 2026-06-12 | SEC EDGAR Filings | Insider SELL | Pickering Evan | $31K | source ↗ |
| 2026-06-12 | SEC EDGAR Filings | Insider SELL | Pickering Evan | $16K | source ↗ |
| 2026-06-12 | SEC EDGAR Filings | Insider SELL | Pickering Evan | $31K | source ↗ |
| 2026-06-12 | SEC EDGAR Filings | Insider SELL | Rigler Don | $24K | source ↗ |
| 2026-05-15 | Insider Transactions (SEC Form 4) | Insider SELL | Trigg William Shane sold 3,584 sh | $547K | source ↗ |
| 2026-05-12 | Insider Transactions (SEC Form 4) | Insider SELL | Barat Elizabeth Erin sold 1,978 sh | $313K | source ↗ |
| 2026-03-26 | Analyst Ratings (Upgrades/Downgrades) | Analyst Initiated | Benchmark: Initiated (Buy) | source ↗ | |
| 2026-02-17 | Insider Transactions (SEC Form 4) | Insider SELL | Trigg William Shane sold 6,963 sh | $1.2M | source ↗ |
| 2025-11-24 | Insider Transactions (SEC Form 4) | Insider SELL | Eaton Timothy Mathias sold 517 sh | $118K | source ↗ |
| 2025-06-09 | Insider Transactions (SEC Form 4) | Insider BUY | Bliss Timothy K bought 22,000 sh | $4.8M | source ↗ |
| 2025-06-06 | Insider Transactions (SEC Form 4) | Insider BUY | Casey Robert Donald Iii bought 4,000 sh | $871K | source ↗ |
| 2025-02-14 | Insider Transactions (SEC Form 4) | Insider BUY | Wolf Alexander bought 13,500 sh | $2.9M | source ↗ |
Alt-Data Signal Hub · collected signals updated 2026-07-31 11:33 UTC (refreshed daily) · market & option prices are always live on load · display-only, not advice