Alt-Data Signal Hub

BFH

Bread Financial Holdings, Inc. · $108.07 (-2.3%) · mkt cap $4.4B · P/E 8.8

1 hub catalysts across 1 sources · backtest → · ← Ticker Explorer

SEC EDGAR Filings

Signal summary

Signals diverge

Bullish and bearish forces are in conflict here — weigh both columns.

34▼ Bearishconviction from hub signals

Bullish factors

2 analyst upgrades
Insiders net buying (4 vs 2)

Bearish factors

1 analyst downgrade

Best strategy

2-yr backtest · by Sharpe

Absolute Momentum (12mo) has fit BFH best over 2 years (+83.3%, Sharpe 1.23). Historical/in-sample — walk-forward all 19 →

#	Strategy	Return	Sharpe
1	Absolute Momentum (12mo)	+83.3%	1.23
2	Buy & Hold (baseline)	+112.8%	1.08
3	Price vs 200-day MA	+61.4%	0.94

Price — 1 year

daily close

Insider activity

4 open-market buys

Officers & directors trading their own stock (SEC Form 4). Buys are bullish; sells shown for context.

Date	Action	Insider	Shares	Value
2026-07-28	SELL	Lakhwara Praniti	2,802	$297K
2026-05-29	SELL	Andretta Ralph J.	15,000	$1.3M
2026-05-21	BUY	Fawcett John J	698	$60K
2025-07-30	BUY	Fawcett John J	1,027	$63K
2024-10-28	BUY	Fawcett John J	1,000	$51K
2024-08-12	BUY	Fawcett John J	2,000	$100K

Analyst ratings

live · 5 changes

Date	Action	Analyst	Rating Change
2026-07-07	Upgrade	Barclays	Underweight → Equal-Weight
2026-05-22	Initiated	Loop Capital	Buy
2026-04-16	Upgrade	Morgan Stanley	Underweight → Equal-Weight
2026-01-08	Initiated	UBS	Buy
2025-12-04	Downgrade	JP Morgan	Neutral → Underweight

Catalyst timeline

1 hub signals

Date	Source	Event	Entity	Value
2026-07-28	SEC EDGAR Filings	Insider SELL	Lakhwara Praniti	$297K	source ↗