BKNG
Booking Holdings Inc. · $192.90 (-0.2%) · mkt cap $149.5B · P/E 25.4

9 hub catalysts across 4 sources · backtest → · ← Ticker Explorer

FINRA Short VolumeU.S. House — Congressional TradesSEC EDGAR FilingsU.S. Senate — Congressional Trades

Signal summary

Signals diverge

Bullish and bearish forces are in conflict here — weigh both columns.

100± Mixedconviction from hub signals
Bullish factors
  • Congress bought (3)
  • 1 analyst upgrade
Bearish factors
  • Congress sold (2)
  • Insiders net selling (12 vs 0)

Context (not directional): Short volume 1% of float-traded

Signal mix for BKNG

Which data feeds have fired on this name — hover a slice for counts.

Best strategy

2-yr backtest · by Sharpe

Buy & Hold (baseline) has fit BKNG best over 2 years (+31.6%, Sharpe 0.59). Historical/in-sample — walk-forward all 19 →

#StrategyReturnSharpeBeats B&H
1Buy & Hold (baseline)+31.6%0.59
2RSI Mean-Reversion+10.9%0.32
3MACD Crossover+1.6%0.18

Price — 1 year

daily close
$228.83$154.13$192.90 (-10.5% 1Y)

Insider activity

0 open-market buys

Officers & directors trading their own stock (SEC Form 4). Buys are bullish; sells shown for context.

DateActionInsiderSharesValue
2026-07-28SELLWittman Vanessa Ames1,125$216K
2026-05-26SELLMillones Peter J62,500$10.2M
2026-04-17SELLWittman Vanessa Ames1,125$216K
2026-04-15SELLFogel Glenn D16,726$3.1M
2026-03-16SELLFogel Glenn D669$2.9M
2026-02-17SELLFogel Glenn D560$2.3M
2026-02-17SELLFogel Glenn D452$1.9M
2026-02-02SELLMylod Robert J Jr40$204K
2026-01-15SELLWittman Vanessa Ames15$78K
2026-01-15SELLFogel Glenn D953$4.9M
2026-01-15SELLFogel Glenn D60$312K
2026-01-02SELLMylod Robert J Jr40$212K

Analyst ratings

live · 1 changes
DateActionAnalystRating Change
2026-02-24UpgradeMorgan StanleyEqual-Weight → Overweight

Catalyst timeline

9 hub signals
DateSourceEventEntityValue
2026-07-29SEC EDGAR FilingsInsider SELLMYLOD ROBERT J JR$1.0Msource ↗
2026-07-28SEC EDGAR FilingsInsider SELLWITTMAN VANESSA AMES$216Ksource ↗
2026-06-24FINRA Short VolumeShort VolBKNG53% shortsource ↗
2026-06-02SEC EDGAR Filings8-K EventBooking Holdings Inc.source ↗
2026-06-01U.S. House — Congressional TradesCongress SELLHon. Josh Gottheimer$1,001 - $15,000source ↗
2026-05-15U.S. House — Congressional TradesCongress SELLHon. Gilbert Cisneros$1,001 - $15,000source ↗
2026-04-14U.S. House — Congressional TradesCongress BUYHon. Gilbert Cisneros$1,001 - $15,000source ↗
2026-03-27U.S. Senate — Congressional TradesCongress BUYArmstrong, Alan (Senator)$1,001 - $15,000source ↗
2026-03-13U.S. House — Congressional TradesCongress BUYHon. Gilbert Cisneros$1,001 - $15,000source ↗
Alt-Data Signal Hub · collected signals updated 2026-07-31 09:16 UTC (refreshed daily) · market & option prices are always live on load · display-only, not advice

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