PEP
PepsiCo, Inc. · $139.56 (-0.5%) · mkt cap $190.6B · P/E 18.3
25 hub catalysts across 7 sources · backtest → · ← Ticker Explorer
Analyst Ratings (Upgrades/Downgrades)Earnings (SEC EDGAR)FINRA Short VolumeU.S. House — Congressional TradesInsider Transactions (SEC Form 4)Financial News (Google News)U.S. Senate — Congressional Trades
Signal summary
Signals divergeBullish and bearish forces are in conflict here — weigh both columns.
100▼ Bear-leanconviction from hub signals
Bullish factors
- Congress bought (1)
- 1 analyst upgrade
Bearish factors
- Congress sold (3)
- 2 analyst downgrades
- Insiders net selling (10 vs 0)
Context (not directional): Short volume 1% of float-traded · News flow (1 recent)
Signal mix for PEP
Which data feeds have fired on this name — hover a slice for counts.
Best strategy
2-yr backtest · by SharpeZ-Score Mean-Reversion has fit PEP best over 2 years (+8.3%, Sharpe 0.30). Historical/in-sample — walk-forward all 19 →
| # | Strategy | Return | Sharpe | Beats B&H |
|---|---|---|---|---|
| 1 | Z-Score Mean-Reversion | +8.3% | 0.30 | ✓ |
| 2 | RSI Mean-Reversion | +7.2% | 0.27 | ✓ |
| 3 | Momentum (rate-of-change) | +4.3% | 0.21 | ✓ |
Price — 1 year
daily closeInsider activity
0 open-market buysOfficers & directors trading their own stock (SEC Form 4). Buys are bullish; sells shown for context.
| Date | Action | Insider | Shares | Value |
|---|---|---|---|---|
| 2026-07-27 | SELL | Flavell David James | 2,900 | $405K |
| 2026-03-04 | SELL | Willemsen Eugene | 6,500 | $1.1M |
| 2026-03-02 | SELL | Laguarta Ramon L | 27,945 | $4.7M |
| 2025-03-04 | SELL | Gallagher Marie T | 25,000 | $4.0M |
| 2025-03-03 | SELL | Laguarta Ramon L | 50,000 | $7.7M |
| 2025-03-03 | SELL | Krishnan Ramkumar | 9,925 | $1.5M |
| 2025-03-03 | SELL | Williams Steven C | 17,978 | $2.7M |
| 2025-03-03 | SELL | Willemsen Eugene | 10,000 | $1.5M |
| 2025-03-03 | SELL | Flavell David James | 6,906 | $1.0M |
| 2025-02-27 | SELL | Santilli Paula Alejandra | 7,777 | $1.2M |
Analyst ratings
live · 5 changes| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| 2026-07-10 | Downgrade | Citigroup | Buy → Neutral |
| 2026-06-12 | Initiated | Bernstein | Market Perform |
| 2026-06-11 | Initiated | Bernstein | Market Perform |
| 2025-12-10 | Upgrade | JP Morgan | Neutral → Overweight |
| 2025-10-23 | Downgrade | Freedom Broker | Buy → Hold |
Catalyst timeline
25 hub signals| Date | Source | Event | Entity | Value | |
|---|---|---|---|---|---|
| 2026-08-01 | Earnings (SEC EDGAR) | Earnings (est.) | PEP next report ~2026-10-01 (estimated) | ||
| 2026-07-10 | FINRA Short Volume | Short Vol | PEP | 51% short | source ↗ |
| 2026-07-10 | Analyst Ratings (Upgrades/Downgrades) | Analyst Downgrade | Citigroup: Downgrade (Buy → Neutral) | source ↗ | |
| 2026-07-10 | Financial News (Google News) | News | PepsiCo (PEP) Stock Fair Value Edges Lower As Analysts Split On North America Execution - Yahoo Finance | 16 | source ↗ |
| 2026-07-09 | FINRA Short Volume | Short Vol | PEP | 68% short | source ↗ |
| 2026-07-09 | Earnings (SEC EDGAR) | Earnings 8-K | PEP earnings announcement (8-K item 2.02) | source ↗ | |
| 2026-07-09 | Earnings (SEC EDGAR) | Earnings | PEP FY2026Q2 results | 24.2B | source ↗ |
| 2026-07-09 | Earnings (SEC EDGAR) | Earnings | PEP FY2026Q2 results | 22.7B | source ↗ |
| 2026-06-12 | Analyst Ratings (Upgrades/Downgrades) | Analyst Initiated | Bernstein: Initiated (Market Perform) | source ↗ | |
| 2026-06-11 | Analyst Ratings (Upgrades/Downgrades) | Analyst Initiated | Bernstein: Initiated (Market Perform) | source ↗ | |
| 2026-04-16 | Earnings (SEC EDGAR) | Earnings | PEP FY2026Q1 results | 19.4B | source ↗ |
| 2026-04-16 | Earnings (SEC EDGAR) | Earnings 8-K | PEP earnings announcement (8-K item 2.02) | source ↗ | |
| 2026-03-30 | U.S. Senate — Congressional Trades | Congress SELL | Whitehouse, Sheldon (Senator) | $1,001 - $15,000 | source ↗ |
| 2026-03-27 | U.S. Senate — Congressional Trades | Congress BUY | Armstrong, Alan (Senator) | $1,001 - $15,000 | source ↗ |
| 2026-03-26 | U.S. House — Congressional Trades | Congress SELL | Hon. Thomas H. Kean Jr | $15,001 - $50,000 | source ↗ |
| 2026-03-04 | Insider Transactions (SEC Form 4) | Insider SELL | Willemsen Eugene sold 6,500 sh | $1.1M | source ↗ |
| 2026-03-02 | Insider Transactions (SEC Form 4) | Insider SELL | Laguarta Ramon L sold 27,945 sh | $4.7M | source ↗ |
| 2026-02-23 | U.S. Senate — Congressional Trades | Congress SELL | Whitehouse, Sheldon (Senator) | $1,001 - $15,000 | source ↗ |
| 2025-10-09 | Earnings (SEC EDGAR) | Earnings | PEP FY2025Q3 results | 23.9B | source ↗ |
| 2025-03-04 | Insider Transactions (SEC Form 4) | Insider SELL | Gallagher Marie T sold 25,000 sh | $4.0M | source ↗ |
| 2025-03-03 | Insider Transactions (SEC Form 4) | Insider SELL | Krishnan Ramkumar sold 9,925 sh | $1.5M | source ↗ |
| 2025-03-03 | Insider Transactions (SEC Form 4) | Insider SELL | Williams Steven C sold 17,978 sh | $2.7M | source ↗ |
| 2025-03-03 | Insider Transactions (SEC Form 4) | Insider SELL | Willemsen Eugene sold 10,000 sh | $1.5M | source ↗ |
| 2025-03-03 | Insider Transactions (SEC Form 4) | Insider SELL | Laguarta Ramon L sold 50,000 sh | $7.7M | source ↗ |
| 2025-03-03 | Insider Transactions (SEC Form 4) | Insider SELL | Flavell David James sold 6,906 sh | $1.0M | source ↗ |
Alt-Data Signal Hub · collected signals updated 2026-07-28 14:38 UTC (refreshed daily) · market & option prices are always live on load · display-only, not advice